The Quick or the Dead

I was reviewing my personal “rutter” last night and came across an article I wrote several years ago about how to start a business fast.; and what I meant by fast was moving from conception (Stage I) to cash flow neutral (Stage II) in the shortest period of time. The following was my research and the script we are currently using to grow the company.

Executive Role

1.Create Thought Leadership through products

2.Create Thought Leadership by adding services to the products

3.Physically and behaviorally representing the message (brand)

4.Practicing the executive competencies ala Drucker's “Effective Executive”

5.Coalescing the multiple messages into ONE

6.Mastering Public Relations

Company Script

1.Identify market with under/unserved needs with high economic potential

2.Build the best possible team of subject matter experts, executives, and entrepreneurs with high octane energy

3.Go to market with the absolute minimum product and service offer in the minimum time while staying within the brand

4.Do whatever it takes to delight early customers, spare no expense to make everything and everyone referenceable

5.Develop and Research (not R&D – that's backward) inside customer accounts to close quality gaps on products & services, and develop metrics to measure our performance

So far our report card:

1.A

2.C

3.C

4.A

5.B

It appears to be working as we roll out our offer of a lost-cost, high-quality business assessment that identifies gaps preventing our clients (and ourselves) from growing as fast as possible – a growth rate that is sustainable.

eastman